An Interview With Dinheiro Vivo

Daniela Braga being interviewed by Dinheiro Vivo

At last week’s Web Summit, we were lucky enough to sit down with Dinheiro Vivo, a leading financial publication in Portugal. Our conversation touched on everything from the quality-focused approach to training data to AI use-cases across industries. Watch the full interview here (in Portuguese), or check out the English transcription below:

Dinheiro Vivo [DV] – For those who still do not know your work, what does DefinedCrowd do?

Daniela Braga [DB] – We are a data collection and cleaning platform for Machine Learning and for Artificial Intelligence. Our platform combines crowdsourcing with machine learning. A mixture of people and machines working at the same time.

Artificial Intelligence is the imitation of a human brain, artificially. To develop our own intelligence, we go to school, we read many books. It takes a lifetime for a person to be able to react and make decisions in their daily lives. The way machines learn is similar. But with the computational capacity that is currently possible using the cloud and our platform, in just 3 months we can combine thousands of human brains in the same computational memory.

Our platform combines crowdsourcing with machine learning. A mixture of people and machines working at the same time.

DV – And then (the data) is used in applications that we use every day?

DB– Namely Apple Siri, Google Assistant, Alexa. Self-driving cars and even more industrial applications like machines that are doing quality control instead of having people doing it. Or at airports with automatic flight controllers.

DV – And this year was a dazzling year, an investment round, new partners, an office in Tokyo. What have you done to achieve this success?

DB – Especially in the United States, our largest market is still the United States, followed by Japan and followed by Europe. Clients are more open, they’re investing in Artificial Intelligence.

There are many companies in machine learning but there is practically no one doing data cleaning and treatment like us. It’s like the spades and pickaxes of the gold rush. We are making the shovels and picks of AI, of modern times.

DV- And coming to Web Summit also makes all the difference, right?

DB– Our growth milestones have been basically aligned with those of Web Summit. We have been here since 2016, which was the first year Portugal hosted Web Summit. We had closed our seed series. Last year (2017) we basically met the group of investors to close the series A. And this year we are here to be on the list of the top 10 AI companies in the world.

DV – And finally, when you leave Web Summit, what do you expect to take with you?

DB – This year it’s basically a visibility and recruitment maneuver- we are in an aggressive recruitment phase. We want to demonstrate that this is really the best place to work in Portugal. We’re also looking to continue developing partnerships, and solidify go-to-market strategy. Next year, I would like for 50% of our revenue to come from partnerships.